Cookie Policy

Last updated: 25 June 2025

This Cookie Policy explains how www.brandnewcars.co.uk (“we”, “our”, or “us”) uses cookies and similar technologies to improve your browsing experience and analyse website usage.

By continuing to browse our website, you consent to our use of cookies in accordance with this policy, unless you have disabled them via your browser or our cookie banner.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet or smartphone) when you visit a website. They help websites recognise your device and store some information about your preferences or actions.

Cookies can be either:

  • Session cookies, which are temporary and deleted when you close your browser, or
  • Persistent cookies, which remain on your device for a set period or until deleted manually.
2. How We Use Cookies

We use cookies on www.brandnewcars.co.uk for the following purposes:

a) Essential Cookies

These cookies are strictly necessary to enable basic site functionality, such as page navigation and access to secure areas of the website. The website cannot function properly without them.

Currently, we do not use any essential cookies that require storage of personal data.

b) Analytics Cookies

We use Google Analytics, a third-party service provided by Google LLC, to collect anonymous information about how visitors use our website. This includes:

  • Pages visited
  • Time spent on each page
  • How you arrived at the site (e.g. search engine, referral link)
  • Browser and device information

These cookies help us understand user behaviour and improve the performance and content of our website.
All data collected is aggregated and does not personally identify you.

3. Cookies in Use
Cookie Name Purpose Type Expiry
_ga Google Analytics – tracks users Analytics 2 years
_gid Google Analytics – tracks sessions Analytics 24 hours
_gat Limits Google Analytics requests Analytics 1 minute

Note: Google may also use the data collected via Analytics in accordance with its Google Privacy Policy.

4. Consent and Cookie Control

When you visit our website for the first time, you will see a cookie banner giving you the option to accept or reject non-essential cookies (such as those used for analytics).

You can also manage or delete cookies through your browser settings at any time:

Disabling cookies may affect the functionality or performance of certain areas of the website.

5. Third-Party Cookies

We do not use cookies for marketing, advertising, or social media tracking. We do not allow third parties to set cookies on your device through our website, apart from Google Analytics.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in legislation or our use of cookies. The “Last updated” date at the top of this page will be revised accordingly.

We encourage you to revisit this page periodically to stay informed.